marketing & development

  • Strategic research and media planning to build cognizance, reputation, image and profitability of the client.
  • Assess client goals, values and needs.
  • Analyze all marketing opportunities.
  • Advertising input on creative visuals and strategy for global targeted campaign image.
  • Provide creative expertise in developing trade and consumer recognition in the North American market.
  • Advise and recommend action appropriate for both the development and future planning of the client.
  • Sponsorship opportunities, promotions and tie-ins.
  • Establish a feedback communication process that reinforces the client image and ultimate growth.

     public relations

  • Customized Media Materials/Press Kit production. Create press releases, biographies, listings and corporate profiles.
  • Account supervision and management.
  • Speech preparation, media training and writing.
  • Targeted creation of newsworthy story angles for feature, editorial, and news inclusion.
  • Secure media coverage through our great rapport, extensive database and intensive follow-up with all media outlets including print, television, radio and Internet/new media.
  • Intermediary function between client and media.
  • Celebrity and VIP promotional tie-ins.

     event production

  • Special event production, including product launch and charity sponsored events.
  • Thematic concept construction.
  • Backstage and front-of-house production.
  • Site and vendor selection.
  • Talent/ model booking.
  • Art direction, lighting, music and catering.
  • Identify, invite and secure attendance of prominent VIPS and members of the media.
  • Invitation design and production.
  • RSVP Management.