marketing & development

• Strategic research and media planning to build cognizance, reputation, image and profitability of the client.
• Assess client goals, values and needs.
• Analyze all marketing opportunities.
• Advertising input on creative visuals and strategy for global targeted campaign image.
• Provide creative expertise in developing trade and consumer recognition in the North American market.
• Advise and recommend action appropriate for both the development and future planning of the client.
• Sponsorship opportunities, promotions and tie-ins.
• Establish a feedback communication process that reinforces the client image and ultimate growth.

     public relations

• Customized Media Materials/Press Kit production. Create press releases, biographies, listings and corporate profiles.
• Account supervision and management.
• Speech preparation, media training and writing.
• Targeted creation of newsworthy story angles for feature, editorial, and news inclusion.
• Secure media coverage through our great rapport, extensive database and intensive follow-up with all media outlets including print, television, radio and Internet/new media.
• Intermediary function between client and media.
• Celebrity and VIP promotional tie-ins.

     event production

• Special event production, including product launch and charity sponsored events.
• Thematic concept construction.
• Backstage and front-of-house production.
• Site and vendor selection.
• Talent/ model booking.
• Art direction, lighting, music and catering.
• Identify, invite and secure attendance of prominent VIPS and members of the media.
• Invitation design and production.
• RSVP Management.