marketing & development
- Strategic research and media planning to build cognizance, reputation, image and profitability of the client.
- Assess client goals, values and needs.
- Analyze all marketing opportunities.
- Advertising input on creative visuals and strategy for global targeted campaign image.
- Provide creative expertise in developing trade and consumer recognition in the North American market.
- Advise and recommend action appropriate for both the development and future planning of the client.
- Sponsorship opportunities, promotions and tie-ins.
- Establish a feedback communication process that reinforces the client image and ultimate growth.
public relations
- Customized Media Materials/Press Kit production. Create press releases, biographies, listings and corporate profiles.
- Account supervision and management.
- Speech preparation, media training and writing.
- Targeted creation of newsworthy story angles for feature, editorial, and news inclusion.
- Secure media coverage through our great rapport, extensive database and intensive follow-up with all media outlets including print, television, radio and Internet/new media.
- Intermediary function between client and media.
- Celebrity and VIP promotional tie-ins.
event production
- Special event production, including product launch and charity sponsored events.
- Thematic concept construction.
- Backstage and front-of-house production.
- Site and vendor selection.
- Talent/ model booking.
- Art direction, lighting, music and catering.
- Identify, invite and secure attendance of prominent VIPS and members of the media.
- Invitation design and production.
- RSVP Management.
