• Customized Media Materials/Press Kit production. Create press releases, biographies, listings and corporate profiles.

• Account supervision and management.

• Speech preparation, media training and writing.

• Targeted creation of newsworthy story angles for feature, editorial, and news inclusion.

• Secure media coverage through our great rapport, extensive database and intensive follow-up with all media outlets including print, television, radio and Internet/new media.

• Intermediary function between client and media.

• Celebrity and VIP promotional tie-ins.

• Strategic research and media planning to build cognizance, reputation, image and profitability of the client.

• Assess client goals, values and needs.

• Analyze all marketing opportunities.

• Advertising input on creative visuals and strategy for global targeted campaign image.

• Provide creative expertise in developing trade and consumer recognition in the North American market.

• Advise and recommend action appropriate for both the development and future planning of the client.

• Sponsorship opportunities, promotions and tie-ins.

• Establish a feedback communication process that reinforces the client image and ultimate growth.

• Special event production, including product launch and charity sponsored events.

• Thematic concept construction.

• Backstage and front-of-house production.

• Site and vendor selection.

• Talent/model booking.

• Art direction, lighting, music and catering.

• Identify, invite and secure attendance of prominent VIPS and members of the media.

• Invitation design and production.

• RSVP Management.